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Jobs at Plus Consulting

Senior Marketing Manager

Location: Carnegie, PA

Department: Information Technology

Type: Full Time

Min. Experience: Experienced

Senior Marketing leader – responsible for driving the digital marketing and advertising efforts for Plus Consulting. Marketing leader manages paid search, SEO, digital advertising, digital analytics, landing page optimization, and email marketing. The Manager will serve as subject matter expert in digital media marketing and will strive to optimize effectiveness and utilization of that media to drive growth and customer engagement.

Responsibilities:

Create and Manage digital marketing programs and agencies, including but not limited to PPC, SEO, digital advertising, and other inbound marketing initiatives to generate new leads and sales.
Lead in the growth of Local and National marketing presence.
Work with agency to manage keyword research, bidding strategies, advertising copy and landing page optimization.
Execute, lead and deliver SEO tactics and best practices. Remain up-to-date on algorithm changes and trends, leading new SEO initiatives as needed.
Use Google Analytics and other analytical tools to provide reports on KPI metrics, and formulate strategies to leverage findings into increased performance.
Develop and execute strategies across biddable channels including Google, Facebook, and other PPC channels
Monitor and ensure continual optimization of each program to drive results versus forecast on a weekly, monthly, quarterly and annual basis.
Identify trends to optimize spend and performance based on insights
Contribute to ideas and best practice on  website development: provide input on the development of strategy, user experience, site navigation

Qualifications:

Bachelor’s degree in marketing, communications, economics, statistics, or related field
2-5 years relevant digital marketing experience (PPC, SEO, Optimization, Email)
Proven track record of developing strategy and execution in large scale performance/paid marketing channels such as Paid Search, SEO, Display/Digital Media
Strong understanding of Google AdWords, Bing Ads, Google Analytics, keyword analysis, industry tools, competitive analysis, optimization of CPC rates, and conversion rate analysis
Google AdWords Certification and/or Bing Ads Accredited Professional program preferred
Strong analytical and presentation skills; ability to analyze and present conclusions on business performance to stakeholders and executives
Excellent written and verbal communication skills, problem solving and decision-making skills

Job Type: Full-time

 

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